In the new age of digital world, Advertising holds a very important role in both the big companies and the new startups. By digital means we can reach more consumers in less cost and it also gives us deep insights about the consumers. Almost every company is using Digital Marketing techniques because they know why digital marketing is important for business, but if any company not using it is surely losing it’s customers. See The Brand Ambassador for details on how we do digital marketing of your business
It is the reality that we are so depended on the internet especially social media, like it is the basic necessity of life. By this mean, digital marketing takes over the traditional marketing and is more interactive than traditional marketing. Moreover, by the digital means we can reach more consumers in less cost and in real time which means digital marketing is much affordable as compared to traditional marketing.
What is Digital Marketing?
Digital marketing is the use of the Internet, mobile devices, social media, search engines, and other channels to reach consumers. Digital marketing is done on different platforms that are enlisted below
- Social Media Marketing (SMM)
- Search Engine Optimisation (SEO)
- Search Engine Marketing (SEM)
- Email Marketing.
- Marketing Automation.
- Digital Advertising.
- Content Marketing.
The role of digital marketing is to help you garner new traffic, leads, and sales for your business by reaching people looking for your products and services.
For the promotion of business and very helpful for new startups, different digital channels such as social media, email, search engines and websites are utilized to interact with the consumers.
What is Traditional Marketing?
Traditional Marketing is a marketing method that helps to reach out to a semi-targeted audience with different offline advertising and promotional methods.
- Print (magazines, newspapers, etc.)
- Broadcast (TV, radio, etc.)
- Direct Mail (catalogues, postcards, etc.)
- Telephone (telemarketing, sms marketing, etc.)
- Outdoor (billboards, fliers, etc.)
Why choose Digital Marketing over Traditional Marketing?
Let us discuss some of the major factors in ‘why you should choose digital marketing over traditional marketing.
- More than 4.5 billion people now use the internet, while social media is being used by more than 3.8 billion people which is expected to be increased to 4.1 billion people by 2025. Nearly 60 percent of the world’s population is already online on the internet. That’s why you can reach to more people by Digital Marketing which will ultimately produce better results than the traditional marketing.
- Traditional Marketing costs higher as compared to Digital Marketing and still with the higher cost, the results are not as good as the digital marketing produces.
- Digital Marketing helps generate better revenue than the traditional marketing. Companies using digital marketing strategies have 2.8 times higher chance to grow their revenue. See More.
- Digital Marketing allows you to facilitate with the targeted audience, unlike the traditional marketing it doesn’t target the audience.
- Digital Marketing caters to mobile users. There are exactly 5.13 billion people in the world who own mobile devices. That is 66.5% of the world’s population. Now you can guess how important the mobile phone users are.
- Digital Marketing provides good campaign measurement whereas traditional marketing provides a little to no campaign measurement.
- 70% of people searches online before purchasing a product. And an average person sees an Advertisement 10-15 times before purchasing that product. This is only possible with Digital Marketing but not with Traditional Marketing.
Now, the trends have changed and the world has moved to new digital world, we need to change ourselves too. And the business always require new and updated strategies. We have discussed why digital marketing is better than the traditional one and why should we upgrade ourselves with the digital world. Most of the businesses are now using digital marketing strategies because they know the worth of digital marketing.
Visit our website at The Brand Ambassador Marketing agency for your business.
Or visit our office.